Minimalist approach. Timeless style. Responsible manufacturing.

Our approach is simple; to bring you well-made style essentials that have been made right.


Minimalist approach

Refined, effortless and uncomplicated. We focus on selecting key pieces of a minimalist nature from emerging Australian designers and abroad. Our aim is to offer style pieces that can be worn alone, layered or added to any outfit to elevate your style. We subscribe to a ‘less is more’ approach, keeping to great cuts, quality finishes and a focus on the finer details.


Timeless style

Style is timeless and so are our essentials. We choose to partner with designers that produce quality and timeless essentials that can be worn time and time again. Living in a world where brands churn out trends to keep up with demand, we choose to do the opposite. We value quality over quantity, style over trends. We focus on key pieces that can be layered and paired season-to-season, for the ultimate timeless wardrobe.


Responsible manufacturing

Beauty is what captures our eye but stories are what capture our soul. We support emerging designers with a focus on responsible manufacturing; they support safe working conditions where workers are treated and compensated fairly, and consider their environmental, ethical and/or sustainable footprint. We want you to feel confident knowing that your money is supporting better outcomes along the development chain. We don’t claim to be flawless but are forever asking questions to bring you the right essentials that support people and the planet.